Pickbox was founded in 2013, and shortly after, it introduced SVoD service Pickbox NOW which is available in Croatia, Serbia, Slovenia, North Macedonia, Bosnia and Herzegovina, and Montenegro. The Pickbox TV channel has been available in Croatia since 2018, whose premium content of series and movies is offered through various telecom operators. In 2021, Pickbox has lunched the Pickbox TV channel in Serbia, Slovenia, North Macedonia, Bosnia and Herzegovina, and Montenegro, and had expanded its business, including both services, to Bulgaria.