Stan Phelps, CSP is an in-person and virtual keynote speaker/workshop facilitator focusing on loyalty. He is looking to shift a business paradigm: Focusing on the customer and their experience, instead of chasing the prospect. He also believes you can’t have happy enthused customers with happy engaged employees. Culture is an ongoing commitment, not a campaign. His books about brand, customer, and employee experience are called Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Red Goldfish, Pink Goldfish, Gray Goldfish, Yellow Goldfish, Diamond Goldfish, and Silver Goldfish. They all focus on the little ways to drive differentiation, increase loyalty and promote positive word of mouth. Stan is based out of The Frontier in Research Triangle Park, North Carolina. You can connect with him at stan@purplegoldfish.com or call +1.919.360.4702.