JAKALA, the Italian Mar-Tech Company leading in Europe, helps its clients unlock their business potential, leveraging data, advanced analytics & artificial intelligence, technology, content, and experience design. Founded in 2000, JAKALA has been the first company in Italy to integrate marketing and technology. Thanks to data, JAKALA also helps clients transform successful loyalty programs into more innovative and technological ecosystems, to retain high-value customers, and deliver a more personalized experience. In February 2021 Ardian, the world-leading private Fund, acquires a majority stake in JAKALA, which today counts over 1.500 professionals, with an average age of 35 years and equally distributed by gender. The company has established its international presence with offices in 15 countries (located in New York, Sao Paulo, Shanghai, Moscow, London, and Milan). Since April 2021 JAKALA has acquired the status of Benefit Company and is currently working to obtain the B-Corp certification.