Beverly Hills Polo Club, established in 1982, is a worldwide fashion and fragrances brand. Our trademark "Horse & Rider" logo evokes relaxed elegance of Southern California lifestyle and is, at the same time, an epitome of competitive sport, individual strength and affluence. We convey the culture of luxury, success, style and comfort. The game of polo known as "The game of kings"reinforces these aspirational qualities. "Club"members project self-confidence, strength of character and a refined sense of style. They live a luxurious lifestyle that is warm and sociable as well as exclusive. Today Beverly Hills Polo Club products can be found in 80 countries around the globe. We present comprehensive product lines in fashion, fragrances, personal care, accessories, luggage and home textiles. An exciting recent development is the success and rapid development of Beverly Hills Polo Club lifestyle stores. From the existing base of 200 stores in Asia, we plan 300 more openings in the next 5 years.