Profile Deep Blue Systems have been providing class leading invocing and stock control solutions to the motorcycle, car, marine & retail industries since 1995. During this time we have helped hundreds of business implement our class leading DMS software. Background. Deep Blue System Ltd. was incorporated in June 1995 by Stephen J Sutton. Our main product, Pacific DMS was originally designed for a motorcycle dealership in West London. Realising that it could be developed further and its appeal broadened resulted in the class leading software you see today.