HiG Sports is a Mumbai-based B2B Consulting Agency, established to foster cross-pollination of innovations in the Sports, Fitness, Leisure Industries between India and the Rest of the World. HiG supports, advises, and facilitates go-to-market access for early-stage start-ups, growth stage and mature stage companies that have developed innovative products, concepts, and tech solutions in the sphere of Sports Media & Fan Engagement, Sports Infrastructure, Human Performance (Fitness & Wellness), Gaming & Esports, and Leisure & Recreation. At the other end of the spectrum, HiG augments, simplifies, offloads the scouting/discovery of innovations/tech solutions/next practices for Sporting entities to solve their problems and/or streamline efforts in marketing, operations and related business management functions.