The dynamic, upcoming industry of digital marketing is fast-gaining momentum as a promising career choice, especially among the youth.Our massive marketing platform is poised to become the most sought-after profession what with its fascinating, stimulating and rewarding aspects. The industry has already grown over $1 billion worldwide in the last three years and is expected to continue its upward trend. No marketing budget, plan or strategy is now considered complete unless it includes a digital component. In UAA Digital it cannot be perceived as simply moving traditional marketing methods to a digital platform. The work here is two-fold – building an online presence to up the brand awareness quotient as well as monitoring the public image, consumer insight and relationship with customers. We develop fine-tuned strategies for product launch, promotion, brand building, increasing sales or public relations. We offer tools for spreading the message are varied - targeted advertisements, search engine optimised articles, initiating conversations, participating in discussions, links, comments, polls and so on