Underscore is a full-service creative branding agency working with future thinking brands that lead their worlds with purpose and ambition. We live in a changing world where people want more than a brand; they want to feel a lasting connection to your business ethos, your business activities and your wider business community. At Underscore we get underneath your brand, to define those moments of connection, then we add the weight that is needed to build and enhance that connection and make it a lasting one. We've been doing this now for over 20 years and this has given us a unique process that works across any sector. Current clients include Antartica (Asset Management), GPE (property), Co-op (food), Insignia (Personal Finance), Fetch (New technologies).