THE IDEA. It started with an idea born in California, based on memories being made with people we love. That idea became who is elijah. The urge to create a fragrance to shock the senses, to inspire individuals and to reminisce our time creating memories. So who is Elijah? Go ahead, spritz to reveal another layer. We dare you. MANIFESTO Elijah believes - In a cruelty-free world - it’s more humane to trial and test our fragrances on human bodies, not animals - The art of the fragrance should be reminiscent of a favourite memory - In local connections and unearthing the best of local communities, cultures and creations - A scent should intensify our passions, exaggerate our confidence and heighten our senses - Life is all about pleasure - live a life forged with fearlessness OUR PURPOSE - To be the visionaries – transforming his and her desires, passions and expressions into a scent and fragrance that speaks to the unique character of every person, every place, every time and every experience. Here’s to a collection that is growing and loved more and more with each spritz.