Headquartered in Damietta - the center of furniture industry in Egypt - Pinocchio wooden products is a leading designer and producer of ready-to-assemble furniture. Pinocchio produces more than 25 distinct ethnic and modern residential furniture collections including bedrooms, living rooms, and dining rooms in addition to made-to-order contract furniture for hotels, restaurants and other public areas. Pinocchio wooden products Co. is a privately-held, second generation, family-run business. Pinocchio employs a diverse work force of about 130 team members to support its operations. Pinocchio has a production capacity of 60 units of finished furniture daily.   In 1989, Reda Orensa & Osama Orensa started a woodworking business in a small workshop in Damietta that grew into several workshops then was moved in 1995 to a 4370-square-meter modern factory in the industrial zone in New Damietta. Approximately 3300-square-meter of manufacturing and 730 square-meter of warehouse space.