EliteSRS was founded in 2016 by Matt Hopkins, a former competitive jumper and coach to numerous national and world jump rope champions. His goal from the beginning was to develop ropes that enable competitive jump rope athletes to excel at the highest levels of their sport. His belief was that if the ropes he built would work for them, they'd work for everyone. The result: a premium brand with an approachable, come-one-come-all personality.