Most B2B companies struggle to consistently generate content that gets noticed, trusted, and shared. It's not because they don't have talented writers, designers, and subject matter experts. It's because they lack something else....the ability to share independent data that is so valuable buyers would pay for it. The proof of this? 94% of content underperforms. Buyers are carpet bombed with irrelevant content. Over 90% of content marketers see better outcomes when they have data to share. That's why TrendCandy is here.... to help B2B marketers project thought leadership by conducting original survey research on industry trends that they turn into better-performing content and PR. After all, no one will BUY from you until they first BUY INTO you. So far we've helped dozens of B2B companies including SAP, Meredith Media, and Adobe become thought leaders through data-backed content, and we're just getting started.