SweetScience is a division of Punch Innovations, LLC. Our mission is simple: we turn challenger brands into champions. We have worked with category leaders, we know their strategies, and most importantly, we know how to beat them. We are a full-service agency that builds winning activation strategies and campaigns for challenger brands. Location matters, and Philadelphia is our home. A city rich with culture and world famous for its attitude and boxing traditions. These traditions and ideologies translate into our approach to business for challenger brands, allowing us to take risks and be aggressive in enabling clients to reach their goals.