GS1 UAE® is a not-for-profit organization that works with industry, for industry, providing global standards and technology-neutral services and solutions to help solve the business challenges of today and tomorrow. GS1 develops and maintains the most widely used global standards for efficient business communication. It is best known for the barcode, named by the BBC as one of “the 50 things that made the world economy.” GS1 standards and services improve supply chains’ efficiency, safety, and visibility across physical and digital channels in 25 sectors. With offices in 115 countries, 2 million companies, and 6 billion transactions every day, GS1 standards create a common language that supports global systems and processes. At GS1 UAE®, we collaborate with our stakeholder communities to develop and implement a robust system of standards that enables the unique identification, accurate capture, and automatic sharing of trusted and verified information about products, locations, and traceability events. We are at the forefront of several UAE initiatives and are committed to helping Emirati businesses adopt world-class best practices. We offer a wide range of services and solutions to support companies, industry associations, and government authorities to work smarter and more efficiently using the GS1 global system of standards.