*Why?* Our research, design and expertise helps organizations create new possibilities. We draw inspiration from the Swedish word lagom, implying simple, suitable and in balance. *Who?* We are an interdisciplinary research and design studio. Our core team brings in diverse skill-sets across anthropology, design thinking, psychology and org transformation. Our community of experts includes data scientists, visual storytellers, consumer insights and regional specialists. *When?* We started in 2018. 2019 was the year of discovery, 2020 the year of validation and 2021 the year of growth. Our vision for 2022 is to "create new possibilities" *Where?* We have worked with more than 35 organizations and across 3 continents. *What?* We work with organisations that prioritise meaningful, contextual and sustainable actions. We work on projects that demand an interdisciplinary and innovative approach. We work with diverse functions and geographies, helping organizations innovate and effect transformation.