Quixoticity was created in early 2012 by Peter Clemons to develop new ideas in the field of critical communications for the benefit of all. Quixoticity is a state of mind for a new period in history when the human relationship with nature, technology and the world at large is undergoing fundamental change. A new way of being and thinking will transform social relations, the way we do business, the way we accumulate and allocate wealth, and how we communicate. Life must have a purpose and a deeper meaning. We must reduce our energy footprint while generating the information required to handle the complexity of modern life. Quixoticity retains an open mind regarding the precise "how" of this process but remains focused on delivering better results that are achieved today.