About Loyalty is a unique research-based consultancy specialising in supporting non-profits through the study and implementation of supporter insight to grow loyalty. We know that supporters with high loyalty are 3 times as likely to give again, 9 times as likely to give more, and 5 times as likely to leave a legacy. Our research shows that increasing the three main drivers of loyalty by one point leads to a 5.2% increase in the supporter’s repeat giving the following year. And our founding directors, Roger Lawson and Richard Spencer, are passionate about the science of loyalty and turning that into practical and powerful growth.