Concept 2M is a subsidiary of French company ConceptMultimedia (a member of the SPIR Communication Media Group, which employs more than 20 000 people in 6 European countries). Inaddition to publishing free ad magazines it also owns the largest printing press and distribution company in France. Concept 2M has been operating in the Czech Republic since 2001, where it publishes the real estate ads REAL-CITY magazine and operates the real-estate ads website, www.realcity.cz.