Lexi.Market is a trading platform for the Retail industry. Lexi.Market includes the tools for the Retail chains and HoReCa companies to manage product procurement as well as tools for their suppliers to make the proposals. Suppliers can enter and manage their product information and share the data with the Retailers. Each time a supplier introduces a new product to a retailer or updates the parameters of a particular product or campaign offer, a lot of product information must be communicated to the retailer. This often involves manual processes such as updating Excel sheets for each retail chain. In our experience, this can mean entering hundreds of data points for each product. Such manual work can be very costly in terms of labour which can be automated by the integrated data exchange platform Lexi.Market. The platform enables product information to be entered once and distributed to the retail chains whenever necessary.