The Direct Marketing Alliance provides commercial printers with the technology, innovation and intellectual resources necessary to thrive in today’s ever changing market landscape. Through membership in the Alliance, printers are able to transition from their current commodity driven business model to a one2one marketing solutions provider offering integrated cross-channel communication strategies. Working in a virtual environment, the Alliance assists members with everything from client engagement and strategy development to program implementation and response tracking/reporting. Creating measurable success takes a commitment to doing whatever it takes, and a team that actually “gets it” – that is the Direct Marketing Alliance.