We make pens that write well, and that also communicate effectively – your personality, your values, and everything that differentiates you from the rest, whether you are a brand or a human being. And why do these pens do this so well? Because right from the start, we develop them as an expression of values and personality. We give them shapes that win prestigious prizes, seek out new colors and exciting color combinations, develop innovative surfaces and equip them with excellent writing systems. We produce them ourselves in Switzerland – conscientiously, in a sustainable manner and in accordance with high social standards, and design them so that they are long-lasting and are genuinely easy to write with. And we’ve been doing this for more than 30 years. That’s basically why.