TAR are my initials & I mostly write about digital experiences, diet/exercise/nutrition, and storytelling. My work turns the ambiguous into products, services, and experiences. We remember emotional experiences. And thoughtful design comes before features. This requires shaping and asking tender questions, and it’s a practiced skill. Easier said than done. Since 2004 I’ve been an entrepreneur and investor, having built more than a dozen of products, projects & companies in the tech, marketing, and food industries. I’m passionate about health because, in the end, health is everything. If you don’t have health, literally nothing else matters.