We are a privately held holding company based in Los Angeles whose mission is to build category leaders with a focus on health, wellness and sustainability. We directly own majority or significant minority stakes in many emerging companies in the food & beverage, fitness, pet, personal care and agricultural industries. We engage in a combination of creating new consumer branded companies from scratch (typically alongside partners), investing capital into high growth brands with $5-15 million of run rate sales, and purchasing controlling stakes in cash flow positive businesses. We then take a very hands-on approach to help them grow and scale by providing strategic, operational and financial resources. Our goal is to build our brands into sizable, cash flow generating businesses with strong customer loyalty and sustainable points of differentiation, and then to have the option to strategically exit or to hold them forever. Notable brands we created and continue to oversee include Joolies, Ugglies and Desert Valley Date (alongside David Kohl and Kohl Family Farm), KinderLye, KinderSprout and KinderMed (alongside Jeremy Adams and Jessica Biel), Mayweather Boxing + Fitness (alongside Floyd Mayweather Jr. and James Williams), Enroot (alongside Cris Patwa, John Fogelman and Brad Pitt), Only Skin (alongside January Olds and HERE Studio), and Bread Head Restaurant Group (alongside Alex Williams, Jordan Snyder and Michael Pasternak).