Our Motto: Making markets work better for farmers Who We Are: We firmly believe the African continent is bursting with potential and the future ‘bread basket’ of the world. To achieve this potential requires strong private sector engagement and the development of new models of collaboration to bring smallholder farmers, who provide over 80% of the continent’s food supply, to the forefront of contributing to this opportunity. Farm to Market Alliance (FtMA) is a unique public-private partnership of 6 leading agri-focused organizations, where each member brings specifically targeted expertise. The UN World Food Programme (WFP) launched the idea to empower smallholders and strengthen the relationship between farmers and their markets. Leveraging WFP’s deep field presence and knowledge of local environments, along with the agricultural and commercial expertise of Yara, Syngenta and Bayer, the financial and investment acumen of Rabobank, and the local awareness and experience of AGRA uniquely positions FtMA to achieve significant and sustainable agricultural development throughout the region. Our Active Operations: Over 150,000 farmers and 100+ private sector stakeholders engaged in Kenya, Rwanda, Tanzania, and Zambia. Our Approach: FtMA works to transform existing agricultural practices and unlock the potential of smallholder farmers and crop value chain actors through a holistic value chain approach. FtMA delivers farmer services through four strategic pathways, providing smallholder farmers with access to affordable finance, quality farming inputs, predictable markets and effective post-harvest management and other agricultural technologies.