Deseret Management Corporation (DMC) is a for-profit arm of The Church of Jesus Christ of Latter-day Saints. All DMC companies operate under a unified mission, which is “to be a trusted source of light and knowledge Influencing hundreds of millions of people worldwide.” DMC focuses on providing content and services through all of its media and service offerings that are consistent with this mission by treating all with dignity, respect, humility and integrity. Deseret Management Corporation was organized in 1966. Today it owns and oversees life insurance, media, and hospitality businesses including Deseret News, KSL Television & Radio and Deseret Book. As a media organization, we have a responsibility to uphold the trust of readers, listeners and viewers around the world.