Promax globally leads the international conversation about the role that marketing plays in the monetization of media. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors. Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media. In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax and became PromaxBDA.