Today, the packaging design has a very important role. The trends are changing dynamically. The behavior of the consumers in buying a product is influenced by the options available. Many new products are launched. For these reasons, the right strategy in planning the design process is necessary. For effective visual impact of product. Before a customer tries a product, they will see the packaging design at first. This is what we do at Lee Design Associates, designing a packaging design that has a significant impact on the shelves, a product packaging that has a story and delivers emotional messages to your customers. With 10-year experiences in packaging design, we have handled the products for the various products such as Food, Beverage, Cosmetics, and Industrial Goods, also for some various market in Indonesia, China, USA, Middle East, Singapore, and Malaysia.