offside.hk is Hong Kong’s prime English platform that has filled the gap in critical coverage of Hong Kong’s local football scene on a day-to-day basis. Founded in June 2014, offside.hk operates across various social media platforms such as Facebook, Twitter, and Instagram. The website was redeveloped in 2017, featuring news, background stories, interviews, fixtures, league tables and tactical analyses of the Hong Kong Premier League, the Asian Champions League, AFC Cup, and the national team. offside.hk also proudly presents the bi-weekly “Hong Kong Football Podcast” and some editors are regularly featured on RTHK Radio 3. Since 2017 offside.hk sponsors an annual print magazine, the “Hong Kong Football Podcast Season Review”. Our team consists of both local Chinese-speakers and foreigners, sharing the same objective to increase the awareness for Hong Kong’s local football scene. The mutual motivation is rooted in an obvious lack of coverage in English that has hindered non-local fans but also (non-Chinese) staff and players of local teams from keeping up-to-date with the sport.