Formally founded in 2013. Originally conceived somewhere between 2006 – 2008 at the UTEP (the University of Texas at El Paso) Graphic Design Lab to pay for tuition, coffee, and gas. Initially, I took any design job I could to help pay for school and make some extra money. I’d freelance for agencies and design for musician friends and myself to make money on tour. For years we have focused on small to medium-size businesses, then the COVID-19 pandemic hit, and the industry we love came to a halt – the music industry. Watching this happen and being a part of it, I realized how much the industry needs to catch up to the digital age and help musicians and those in the industry develop strong brands and a digital presence to weather these storms. With that said, we are pivoting to a focus in the music industry, e.g., independent musician acts, rock bands, record labels, music studios, and those in the music industry. Note: We will still service select small to medium-size businesses.