Curious Ape was created to develop new media projects, with an emphasis and experience in the advertising and branded content space. The company had a specific aim of developing and producing transmedia projects to combine story telling over a wide variety of digital touch points and platforms. It was awarded extensive development funding in 2010 by the CNC (Centre National de la Cinematographie) in France for a 10 part thriller for France Television. Curious Ape has now diversified to cover consulting and creative direction for brands as diverse as Carrefour, Samsung and Cadbury's, working with agencies such as Novabrand in France and Image de Marque in Spain for clients including GroupM in Asia, Mediacom, Liquid Thread and Sopexa.