LIV Outdoor was created with meaning. The name itself is an acronym for Life, Integrity, and the "V" is replaced with an Alchemy symbol meaning Earth, shown in its true graphic form on the logo below. Since Alchemy ultimately sought to turn base metals to gold, not for wealth but for purity, we felt use of the symbol was fitting. LIV Outdoor pledges to work with factories and partners who hold themselves to the same high standard of social and environmental ethics as we hold ourselves. This includes managing waste streams in a way mindful of future generations, helping to limit our footprint, as we seek to sustain a healthy planet for generations to come. LIV Outdoor is proud to be affiliated with 1% For The Planet and pledged a portion of its revenue to support environmental non-profits. LIV Outdoor is a family owned brand, designed and developed in New England by Birch Outfitters LLC, and under license to Birch DTC Corporation.