Publishing & Media Representation in the Oil & Gas Industry Pedemex was formed as a publishing agency by Pieter Schoonenberg in 1987 to handle the editorial and advertising business in Western and Eastern Europe for Gulf Publishing Company from Houston TX. It covered four magazines and one catalogue. From 2004 until 2007 Pedemex represented Pipeline & Gas Journal in Germany, the Netherlands and Eastern Europe for editorial and advertising. In 2002 Pedemex started publishing the former IPLOCA Directory as the IPLOCA Yearbook once a year and the IPLOCA Newsletter four times a year. In 2003 Pedemex also started publishing the IRO Netherlands Oil & Gas Catalogue, a buyers export catalogue for the branch organization IRO (Dutch Suppliers in Oil & Gas Industry).