We are building India’s first dedicated social networking platform for rural India. Our users will become part of virtual communities mirroring the physical villages and will interact among themselves for finding solutions and answers. We are focussing exclusively on rural Indians and hence, have built the user experience keeping in mind the 20 crore (200 million) smartphone users spread across 6.5 lakh (650 thousand) villages of India. Our proprietary social networking solution will help rural Indians connect with people from other villages, start conversations and participate in them, share opinions, and find solutions for their day-to-day problems. The app will also feature a virtual knowledge bank that will impart verified information on various relevant topics, empowering rural users to make informed decisions and better their lives. Benefits of using our app include: Keeping track of meetings related to rural administration Learning about new agricultural techniques and equipment Quickly avail the benefits of various government schemes Knitter aims to become the one-stop information solution that empowers users with relevant knowledge and ensures their active participation in rural development. We are a fast-growing startup, and the following traits define our organisational culture: A willingness to make a difference in society A flat hierarchy where the top management is easily approachable A strong emphasis on setting the best practices An environment which encourages cross-domain interactions While hiring people, we remain mindful of these values and look for these qualities in our prospective candidates.