An agency specialising in storytelling and multilingual content for radio and television advertising and edutainment. It is a collaboration of radio, edutainment and music production specialists, committed to fulfilling the multicultural communication needs of South Africa's diverse target markets - on their terms, on their turf, in their lingo. Creatrix has the unique ability to translate strategic concepts into interactive brand experiences. Working closely with agencies, media houses, broadcasters and marketers, we have produced radio and edutainment campaigns that fuse: Radio advertising & programming Brand awareness & product functionality Destination listenership & advertising objectives Topicality & long term awareness Word of mouth immediacy & mass media exposure Traditional cultural values & contemporary insights Storytelling & theatre of the mind