The products that durable goods manufacturing companies sell are the lifeblood of the organization. All the functions of the organization center around market acceptance of these products and their ultimate commercial success. While offering the right product mix to a served market is critical to the success of a manufacturing company, many companies struggle with selecting the right new product opportunities to focus their resources. This includes deciding what product opportunities not to resource to put a laser focus on those with the highest potential. Clearly defining new product requirements and crafting a detailed commercial launch strategy is also key. ProductQuest Strategies helps manufacturing companies manage through the “fuzzy front end” of new product opportunities, develop a long-term new product roadmap, and craft detailed commercial launch plans. The tag line of ProductQuest Strategies is “Optimizing New Product Potential”. Planning and decisions made at the front end of new product projects will have a profound effect on the commercial success of a product post-launch. All functions of an organization need to be involved in planning and decision-making activities. ProductQuest Strategies will host multi-functional product planning workshop sessions to drive organizational consensus. ProductQuest Strategies will also help organizations accelerate new product development projects by identifying key project support activities and eliminating non-value-added activities. Finally, ProductQuest Strategies will host productive product launch strategy workshop sessions with key stakeholders to carefully craft your plan for Optimizing New Product Potential. The target customer for ProductQuest Strategies is small to medium-sized durable goods manufacturing companies. Start-ups may also be a good fit for our services. We are well equipped to support B2B and/or B2C product opportunities.