NE Florida’s Amazing People & Their Authentic Stories A locals-fueled digital magazine connecting area “First Coasters” to amazing artists, photographers, writers, musicians, businesses, and most of all – each other! Learn more about NE Florida’s Amazing People & Their Authentic Stories Want to know the people and places that make Jacksonville so interesting? OK so, we are not a news organization. We are photographers, writers and promoters of everything good living the First Coast Life. Our website is not run by media hungry suits. We are you. These are the stories submitted by you, lightly edited, and sprinkled with some of the best images by local photographers in the area. It's a Local "Life Magazine" with a little "Readers Digest," and a Directory showcasing business sponsors that would appreciate our support. Enjoy - and tell us how we can do better!