Serebii.net is arguably the world's top website for the latest news and information for the Pokémon franchise. Established by Joe Merrick in 1999, Serebii continues to provide the latest news and information across its website and widely popular social media platforms. Our current daily visitor count exceeds 500,000 per day and often sits with an Alexa rating between 3,000 and 7,000. Over the years, Serebii has become a key resource for many Pokémon fans across the world, keeping impartial & independent coverage across all facets of the franchise.