BABM is the Belgilux Association of Branded products Manufacturers. It represents the branded Fast Moving Consumer Goods industry in Belgium and Luxembourg on key issues which affect the ability of brand manufacturers to design, distribute and market their brands. BABM’s mission is to build the optimum climate for A-brands to deliver value and choice to consumers, through constant innovation and free and fair competition. Key figures: • BABM members’ annual turnover amounts to € 7.86 billion • BABM members account for 39,000 direct and indirect jobs • The added value created by BABM members amounts to € 1.84 billion per year BABM was founded in 1994 and current membership includes 50 companies producing national and international branded products in the BeLux area. BABM is a member of AIM (European Brands Association) that groups similar organisations in different European countries.