“We provide market-based approaches to support fundraising for social causes and to spur the market for socially conscious shopping in a sustainable and scalable fashion.” In other words… We’ve taken on the challenging but exciting task of growing the market for socially conscious spending. This involves many aspects - from nudging consumer mindsets and forging collaborations between NGOs and established players, to leveraging the strengths and skills of others to innovatively support causes and carefully connecting consumers with the impacts of their conscious decisions.