We are a local family that has been in the insurance business since 1980. Our father Sid, left a large insurance company to buy a local independent agency in Idaho Falls in 1999 to better serve his clientele and make room for us - his sons. Since then, the agency has grown in size but we've never stopped working to improve everything about the agency -- especially anything that effects the experience our clients have. We don't just rest on good products and competitive prices. Other companies can offer that too. We do everything we can to make dealing with insurance has painless - and even fun - as we can make it. We love really getting to know our clients and are proud to call many of them friends.