Luker on Trends is now combined with and into a company known as SSRS, a full-service public opinion and market research firm known for innovative methodologies and optimized research designs. The new SSRS/Luker on Trends brand reflects an ongoing commitment to research integrity and innovation, a core value that bolsters our primary focus of understanding how Americans prioritize their free time. We specialize in strategic intelligence and research in the sports and leisure industries. We own and manage the SSRS/Luker on Trends Sports Poll (formerly ESPN Sports Poll), one of the largest and longest-running behavioral and attitudinal studies in the US. Our insight and intelligence help clients develop strategies that grow their customer base and increase lifetime value in the face of unprecedented change today. The SSRS/Luker on Trends Sports Poll was the first representative tracking service on sports fandom. It pioneered measures of sports fandom that are now accepted as industry standards and, beyond its core focus on sports, monitors the evolution of American free time including technology, discretionary spending and sponsorship sentiment. These data provide a powerful engine to gather insight, create customized data tools, and model proprietary data to clients’ existing databases. The Sports Poll is nationally representative of the population 12 and older and has been in the field continuously for more than 25 years. For more information, visit www.ssrs.com.