Perseus Capital employs a research-intensive strategy designed to deliver attractive rates of returns over the long term. The firm focuses on integrating behavioral finance theories and value-driven research into our investment approach. Perseus uses fundamental analysis to select deeply undervalued companies based on a thorough assessment of their business models and philosophy. In addition to traditional fundamental analysis, the firm focuses on studying the psychology of institutional and retail investing to identify Heuristic Bias behavior and inefficiencies in the markets.