traditional marketing has changed----yellow pages,news papers,are not working but the internet sure is and if your not there you are loosing business every day. Look at what is available to market your business today. Google+ local marketing, this is a must for your business to be found on the first page of Google+ local maps as 80% of your clients are searching for your business here. Facebook marketing is one of the main ingredients in social marketing, along with Pinterest,Tumblr just to name a few. Video marketing is a huge source of traffic to your local business as people just love watching videos and if presented with the right message they are likely to visit your site , plus refer you to their friends. Reputation marketing for local business is paramount for successful business, why? -- because people only want to deal with a reputable business that has satisfied customers and they will search out your business reviews.