AIBEST - Association for innovation, business excellence, services and technology, previously Bulgarian Outsourcing Association, is an independent industry organisation whose objective is developing Bulgaria as a leader for knowledge-intensive products, services, solutions, and globally recognized (world-attractive) destination for educated talent. We aim to drive knowledge, innovation, technology and professional ethics to further improve the business environment, and shape the future of knowledge-based economy. The association groups companies from all spheres of the modern business services industry – companies offering services related to BPO, ITO, KPO, LPO, HRO and others.