The Ticket Fairy is a next-generation event ticketing, marketing, management, intelligence and revenue acceleration platform, providing event promoters and venue managers the tools necessary to increase attendance levels, social media exposure and consumer engagement, and provide an enhanced experience to their patrons. The Ticket Fairy is helping large and small events maximise their revenue potential in Australia, New Zealand, India, the United States, and the United Kingdom and Europe, with closed beta trials in East Africa, Singapore, Thailand and Malaysia. The company was founded in 2011 by British-born serial entrepreneur brothers, Ritesh and Jigar Patel. Backed by both Y Combinator and 500 Startups, with an enviable list of notable tech and entertainment investors and advisors, the company is poised to bring a new level of sophistication and marketing power to organizers of live events worldwide.