Doctor Soap has been a strong health hygiene brand for past many years, changing target market dynamics, purchase pattern and more disposable income which has facilitated Group's product extension into Detergent Powders, Detergent Cakes, Washing Powders these products has been forecasted as of huge future potential, these products have been designed and priced to maintain premium image of the brand and would also open opportunity to expand distribution into semi-urban & urban market.