Any business which accepts credit and debit cards for payment is already aware of the increased turnover which card acceptance contributes to their revenues. The facts are simple. More than 60% of all retail transactions in the UK are now made by card and this is set to rise as we move towards a “cashless society”. The use of discount cards and points programs to promote businesses is increasingly perceived by consumers as “old fashioned” and complicated, yet there is a growing tendency of consumers to seek out the best value for their money. The sector spanning CBP system is the logical evolution in consumer loyalty programs and is available free of charge to all businesses which currently accept card payments. In under 5 minutes CBP can connect any business’ merchant terminal to the most successful and effective loyalty system. Our proprietary system enables businesses both small and large to engage, attract and inspire their current customer base with cashback offers and daily deals offers.