In their customer surveys, many companies tend to ask the same questions that they believe are important to be answered. The challenge is however, that customers often just do not agree and therefore they simply do not answer the survey. It is wasted work where the only result is that the customer has been disturbed. Companies that run a real customer experience and loyalty programs can grow twice as fast as those that don't. It is about listening to the customer's immediate opinion about the company, and this gives rise to a relevant dialogue between the customer and the company. This is exactly what we work with at nps.today. Relevance to your customers and your business, in that order. Your customers are asked one question and provide one comment. Put yourself in the customer's shoes - it works and the answers give value to your customers, work processes, products and employees. You are always welcome to contact us if you have any questions or are curious about what we can do at nps.today!