A management consultancy influencing SME and start-up businesses working with fresh ideas to unravel business insights into brand and consumer experiences. Seeks to employ an integrated approach to strategic thinking in the areas of brand planning, proposition development, brand architecture and implementation and Go to Market strategies involving brand communications, digital & interactive and retail activation. Committed to translating business insights into meaningful brand experiences to unlock true customer value. It is led by Vitika S. Banerjee, Ex-CMO, a professional with two decades of diverse experience in leadership positions spanning marketing & sales assignments across large multinationals (Unilever, Philips, Avon, Dabur, TPG) in FMCG, Durables, Telecom and Retail industry segments. An innovation enthusiast & a start-up evangelist. ->Member-The CMO Council Advisory Board,India ->Member of The Advisory Council of DMAi -> Board Member at World Brand Congress, India https://www.linkedin.com/in/vitikasbanerjee Fourth Dimension Experience (4DXP) works with an eco-system of partners, agencies and domain experts to help bring strategic brand frameworks to life with execution excellence