Using big data and a proven approach, Metricomm supports the planning and evaluation of Marketing, PR, Comms and Reputation activity. We provide critical insights into performance, profile and business outcomes. Metricomm data allows you to benchmark activity against competitors in your sector to help you plan and position more effectively. Rather than weak metrics such as OTS and impressions, Metricomm campaign evaluation links the impact of media coverage firmly to search, sales and other business outcomes. Our insights also help Marketing, PR, Comms and Reputation teams identify the key issues audiences in their sector care about, showing how people are engaging with issues such as purpose, efficacy, diversity, governance, brand promise and more.